Eating fresh, tasty food can bring a measure of delight and satisfaction to just about anyone’s life. Eating is fun. And given a larger portion of whatever it is that we enjoy eating, we likely expect ourselves to consume more. That’s logical. That’s a no brainer. But how willing would you be to scarf down stale food that is over 2 weeks old? “Not very – that’s disgusting,” you might think. Well, think again. Continue reading
Psychology and Advertising
Does Media Violence affect our Children?
It is a generally accepted fact that the media influence how persons construct and perceive reality. It is also widely “believed that repeated exposure to real-life and to entertainment violence may alter cognitive, affective, and behavioral processes, possibly leading to desensitization” (Funk, Baldacci, Pasold & Baumgardner, 2003). The term desensitization refers to the weakening of cognitive, emotional, and, ultimately, behavioral responses to a particular stimulus.
Desensitization to violence is slow and subtle, and may occur as a consequence of “repeated exposure to real-life violence, as well as from exposure to media violence” (Funk, et al., 2003). Continue reading
What is Attention Deficit/Hyperactivity Disorder (ADHD)?
Attention Deficit/Hyperactivity Disorder (ADHD) is a childhood developmental disorder characterized by a persistent pattern of inattention and/or impulsivity and hyperactivity. These behaviours are more severe and occur more frequently than expected for a child’s age and developmental level. In order to be diagnosed ADHD, the pattern of inattention and impulsive/hyperactive behavior must be present in at least two settings (e.g., home and school). Additionally, some of the symptoms must have been evident before age 7. Although many individuals manifest symptoms of both inattention and hyperactivity-impulsivity, some may display a predominance of one pattern over the other. Continue reading
What is Conduct Disorder?
Conduct disorder is a disorder of childhood and adolescence involving a persistent pattern of behavior in which social norms and rules, as well as the rights of others, are repeatedly violated. Children with this disorder may be described as cruel, impulsive, aggressive and out to control. The symptoms of the disorder are typically grouped into four main categories according to the diagnostic criteria outlined in the DSM-IV. Continue reading
5 Popular Myths about Sleep
There are few things in life more satisfying than a good night’s sleep. Not only is sleep restful, it also gives our body the needed time to perform routine maintenance, repair itself and form long term memories. But how much do we really know about sleep? Better yet, how much do we THINK we know? Check out these 5 popular myths about sleep that we might once have accepted as scientific facts. Continue reading

