As such, WIP was created in order to bring a simple, fun and at times whimsical approach to the world of Psychology. WIP looks at Psychology and psychological applications in everyday life, and reports on areas of the world that are often overlooked by prominent researchers. At times some of us get so bogged down with sounding smart that we completely lose the attention and interest of our readers (you know who you are!). Our goal at WIP is to present the facts in such a way that our readers continue to enjoy reading, watching and learning about this wonderful science.
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