How the Human Brain Works – Infographic

parts of the brain

Debates about the connection between the mind and the body date all the way back to ancient times. Today, we might finally have plausible answers. Neurologists haveĀ been diligently working on mapping areas of the brain where specific emotions occur, and how these target areas interact with other parts of the brain. As it turns out, the mind-body connection seems to be very strong indeed. Continue reading

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David Pizarro: The Strange Politics of Disgust

In this intriguing talk, David Pizarro speaks about the emotion of disgust, and its far reaching influence on our thoughts and actions. He explains that while disgust acts as an effective defense mechanism against physiological poisons, the emotion also strongly affects our moral judgment as well as our political orientation.

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The Psychology of Shopping – Infographic

marketing psychology

This infographic explores the psychology of shopping. Believe it or not, if you understand a few basic truths about the way in which people shop, you can reliably predict their choices before they even arrive at the decision-making process. Continue reading

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