Tag Archives: marketing psychology

The Business of Color Psychology – Infographic

How to grow your businessWhat would you do in order to improve the performance of your business? Would you invest all of your personal savings? Would you be willing to take out a massive loan?

Well, what if you could enhance brand recognition, improve customer feedback and increase sales without spending an arm and a leg? By simply taking advantage of the quirks of human psychology, such results are possible. The infographic below shows that by spending a bit more time on the colors used to market your brand, both you and your business can reap huge rewards. Continue reading

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The Psychology of Shopping – Infographic

marketing psychology

This infographic explores the psychology of shopping. Believe it or not, if you understand a few basic truths about the way in which people shop, you can reliably predict their choices before they even arrive at the decision-making process. Continue reading

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Rory Sutherland: Sweat the Small Stuff (Video)

In this video Rory Sutherland talks about the importance of perspective in achieving success. He argues that big problems do not necessarily require big fixes and that by paying attention to the details, we can often find simpler, cheaper and better solutions.

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10 Ingenious Anti-Smoking Campaigns

no smoking signIt’s tough to quit smoking. Indeed, it’s a battle that millions of persons face each day as they attempt to take their first steps toward a longer, healthier lifestyle. Recent research has shown that not only is smoking dangerous, but nicotine can also potentially increase the likelihood of a person becoming addicted to other drugs (such as cocaine). In a landmark study reported at Neuroscience 2011, researchers at Columbia University demonstrated “the molecular mechanisms of nicotine as a gateway drug” able to affect gene expression and prime the body for further addiction (Sukel, 2012). Continue reading

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