The Ames Room Illusion

In an Ames room, world renowned psychologist Philip Zimbardo can grow and shrink right before your very eyes! How does he do it? It’s not magic, nor is it a result of computer animation. On the contrary, what you see is all a matter of perception. Watch the video above for a full explanation.

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What is Sports Psychology?

athlete stretching

Sports psychology is essentially the study of how the mind affects physical activity and athletic performance. According to the American Psychological Association, “sports psychology addresses the interactions between psychology and sport performance, including the psychological aspects of optimal athletic performance, the psychological care and well-being of athletes, coaches, and sport organizations, and the connection between physical and psychological functioning.” Continue reading

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The Psychology of Color and Its Influence in Marketing

Color, Psychology and MarketingColors are everywhere. They play a large part in how individuals present themselves through their wardrobe, their homes, and their belongings. Studies have demonstrated how colors can grab and retain attention, provoke emotional responses, and influence a person’s attitude (Sable & Akcay, 2001). As a result, companies carefully select the colors they use on brands, logos, mascots, retail stores, advertisements, packaging, and even products themselves to influence their target market. Ultimately, marketers want you to create positive associations with their companies, and do so in part by acting on your strong psychological reactions to different colors. Continue reading

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