1/2
Category Archives: Social Psychology
Shopping While Black – Social Experiment
If asked, most persons today would loudly voice their support for racial equality. But is this zeal evident in their behavior as well as their words? Watch the video above and judge for yourself.
Related articles
- The Strange Story of Integration in America (wnyc.org)
- The Great Lie of Racism (frontpagemag.com)
The Stanford Prison Experiment
The Stanford Prison Experiment, conducted in August 1971 by Philip Zimbardo, remains one of the most infamous and unethical studies ever conducted in the field of psychology. Continue reading
What is Stereotype Threat?
Stereotype threat describes the experience of “being at risk of confirming, as self-characteristic, a negative stereotype of one’s group” (Steel & Aronson, 1995). Continue reading
Are Men Funnier Than Women?
So, everyone has heard the results of the New Yorker Cartoon Caption Contest. After a panel of men and women reviewed the captions, their findings deemed men were funnier by the merest of a fraction of a percent. However, men think men are funnier; men like men’s humor better; men like sexist jokes; men try harder and there is a huge stereotypical image in the general population of men being the funnier sex. Continue reading
Effective Psychological Strategies Used in Advertising
Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.
Related articles
- How do you persuade others? (forbes.com)
- The Society for Media Psychology & Technology (psychologytoday.com)
- How to Win Over Someone Who Doesn’t Like You (forbes.com)



