Category Archives: Social Psychology

Articles on the study of individuals in the social context.

Shopping While Black – Social Experiment

If asked, most persons today would loudly voice their support for racial equality. But is this zeal evident in their behavior as well as their words? Watch the video above and judge for yourself.

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Are Men Funnier Than Women?

which is the funnier sex?So, everyone has heard the results of the New Yorker Cartoon Caption Contest.  After a panel of men and women reviewed the captions, their findings deemed men were funnier by the merest of a fraction of a percent.  However, men think men are funnier; men like men’s humor better; men like sexist jokes; men try harder and there is a huge stereotypical image in the general population of men being the funnier sex. Continue reading

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Effective Psychological Strategies Used in Advertising

Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.

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