The Stanford Prison Experiment, conducted in August 1971 by Philip Zimbardo, remains one of the most infamous and unethical studies ever conducted in the field of psychology. Continue reading
Tag Archives: authority
Effective Psychological Strategies Used in Advertising
Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.
- How do you persuade others? (forbes.com)
- The Society for Media Psychology & Technology (psychologytoday.com)
- How to Win Over Someone Who Doesn’t Like You (forbes.com)
Pokemon Healthcare: A Psychology Test
How far would you go before admitting you have absolutely no idea what you’re talking about? The young men in the video above conducted an experiment with the aim of testing the listening ability of various persons. What the results show, however, is that if we have the preconceived notion that we are very knowledgeable in a particular topic, we will say almost anything before we admit to ignorance.