Category Archives: Cognitive Psychology

Articles on the acquisition, processing, and storing of information, and the exploration of internal mental states

Effective Psychological Strategies Used in Advertising

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Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.

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The Thatcher Illusion

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thatcherisation

Look carefully…there’s something pretty special about the images above. What’s so great about four upside-down faces you ask? See for yourself. Below we have the same images when positioned right-side-up: Continue reading →

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Monkey See, Monkey Read

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In the video above Jonathan Grainger discusses an experiment in which he and his colleagues attempted to teach Guinea baboons to distinguish between real English words and strings of letters which are not English words. The baboons learned to recognize words from nonwords, exhibiting human-like orthographic processing. The results indicate that the baboons were focusing on the location of individual letters in the words in order to identify them. Interestingly, this is similar to the approach taken by human readers.

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The Ames Room Illusion

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In an Ames room, world renowned psychologist Philip Zimbardo can grow and shrink right before your very eyes! How does he do it? It’s not magic, nor is it a result of computer animation. On the contrary, what you see is all a matter of perception. Watch the video above for a full explanation.

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The Psychology of Color and Its Influence in Marketing

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Color, Psychology and MarketingColors are everywhere. They play a large part in how individuals present themselves through their wardrobe, their homes, and their belongings. Studies have demonstrated how colors can grab and retain attention, provoke emotional responses, and influence a person’s attitude (Sable & Akcay, 2001). As a result, companies carefully select the colors they use on brands, logos, mascots, retail stores, advertisements, packaging, and even products themselves to influence their target market. Ultimately, marketers want you to create positive associations with their companies, and do so in part by acting on your strong psychological reactions to different colors. Continue reading →

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