Category Archives: Cognitive Psychology

Articles on the acquisition, processing, and storing of information, and the exploration of internal mental states

When Harvard Meets Hogwarts – Part 2

psychological tricks in magic

Editor’s Note: Dr. Steve Bedwell is a medical doctor who, prior to becoming a motivational speaker, taught medicine at the world famous Royal London Hospital Medical School and conducted scientific research in Europe, Australia and the US. In addition—and somewhat bizarrely—he’s also an international-award winning magician who has lectured to other magicians in over twenty countries. Steve has also been honored several times with highly-coveted awards for his original conjuring methods which fool, not only muggles, but well posted magicians. And now, over to Steve… Continue reading

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The Afterimages Illusion

negative afterimages illusion

The color we “see” on the buildings for that brief second is a visual phenomenon referred to as a negative afterimage. As the topic of negative afterimages is very complex, let us simplify the key points to facilitate comprehension. Continue reading

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Dan Gilbert: Why We Make Bad Decisions (Video)

From buying a burger, to eating chips, to playing the lottery — Dan Gilbert examines the decision-making process and attempts to explain why we make bad choices. He speaks about the significance of Bernoulli’s equation to everyday life and posits that humans are not very adept at calculating “expected value.” Gilbert also highlights how our decisions can change when making comparisons with the past instead of with the possible, as well as how time impacts decision-making and satisfaction.

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Rory Sutherland: Sweat the Small Stuff (Video)

In this video Rory Sutherland talks about the importance of perspective in achieving success. He argues that big problems do not necessarily require big fixes and that by paying attention to the details, we can often find simpler, cheaper and better solutions.

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