The color we “see” on the buildings for that brief second is a visual phenomenon referred to as a negative afterimage. As the topic of negative afterimages is very complex, let us simplify the key points to facilitate comprehension. Continue reading
From buying a burger, to eating chips, to playing the lottery — Dan Gilbert examines the decision-making process and attempts to explain why we make bad choices. He speaks about the significance of Bernoulli’s equation to everyday life and posits that humans are not very adept at calculating “expected value.” Gilbert also highlights how our decisions can change when making comparisons with the past instead of with the possible, as well as how time impacts decision-making and satisfaction.
In this talk forensic neurophysiologist Scott Fraser discusses the unreliability of eyewitness testimony. He explains that we only encode and store bits and pieces of information, and that the brain fills in the gaps with data that was not originally collected. Fraser states that all our memories are reconstructions, and are influenced by inference, speculation and information gained after the observation.
