A woman or a skull?
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Author Archives: WIP
What is Reverse Psychology?
“Technically, you are using ‘Reverse Psychology’ when you intentionally and strongly argue in favor of a decision or behavior while secretly wanting the receiver of your argument to endorse the opposite decision or behavior” (Pantalon, 2011). Continue reading
Social Conformity – The Elevator Experiment
A few days ago, the staff at WIP released an article on the power of group pressure and social conformity on the decisions we make on a daily basis. Today we examine the principles of the classic Asch conformity experiments in a new setting…inside an elevator.
Visual illusion – Albert Einstein and Marilyn Monroe
The Asch Conformity Experiments
Conformity refers to the practice of going along with prevailing social standards or attitudes. In the 1950’s, Solomon Asch conducted a series of experiments in which he studied the willingness of individual subjects to conform to group answers, even when those answers were obviously wrong. Continue reading
What is The Stroop Effect?
Task: Do not read the words above. Instead, say the COLOR of each word in each column, in a loud voice as fast as you can. Continue reading