Despite the 21st century’s professed love for independence, originality, and individuality, the reality is very few people want to be different from the other members of their social groups. This phenomenon, whereby the majority of people in a particular social setting strive to be like everyone else in the group, is referred to as social conformity. Continue reading
A few days ago, the staff at WIP released an article on the power of group pressure and social conformity on the decisions we make on a daily basis. Today we examine the principles of the classic Asch conformity experiments in a new setting…inside an elevator.