Businesses crave customer loyalty as it brings consumers back to use their products or services again and again. Customer retention is a big deal across all industries with groups as divergent as J.D. Power & Associates, the U.S. Commerce Department and the Business Network International seeking to analyze it. Understanding the psychology of loyal customers can mean greater profits too, as less funds will be spent on advertising while more money can be diverted to the bottom line. Here are a few suggestions to incite this essential trait in your business clients. Continue reading
Psychologists and comic book experts come together to peer into the mind of one of the greatest and most iconic superheros of all time…Batman. They examine the ways in which Bruce Wayne manages his paralyzing fear of bats as well as the negative impact of personal tragedy on young Wayne’s psyche (eg. security issues, trust issues and overwhelming guilt). Most importantly, they discuss the power of personal choice and trauma’s unlikely role as a powerful, positive force in inducing personal growth.
- Analysis of the Dark Knight (panfilocastaldi.wordpress.com)
In a fascinating talk, Simon Sinek discusses the fundamental differences between “leaders” and “those who lead.” He proposes his theory of the golden circle and asserts that “those who lead” are able to build a fiercely loyal following because they focus, not on what they do, but why they do it. He references great leaders, innovators and corporations such as Martin Luther King, the Wright Brothers and Apple, who influenced the world simply because they were able to attract and inspire people who shared their beliefs.
Educational psychology is the scientific field concerned with applying psychological theories and concepts to the understanding and improvement of teaching and learning in formal educational settings. In simpler terms, it is concerned with the study of how students learn and how teachers can help them to learn effectively. Educational psychology draws on and combines various psychological theories and principles – such as those related to human development, motivation, learning, behavior management and assessment, among others – in order to improve the conditions of teaching and learning. Educational psychologists study the process of learning not only among the general population but also among sub-groups such as gifted children and those with various learning disabilities. Continue reading