David Pizarro: The Strange Politics of Disgust

In this intriguing talk, David Pizarro speaks about the emotion of disgust, and its far reaching influence on our thoughts and actions. He explains that while disgust acts as an effective defense mechanism against physiological poisons, the emotion also strongly affects our moral judgment as well as our political orientation.

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The Psychology of Shopping – Infographic

marketing psychology

This infographic explores the psychology of shopping. Believe it or not, if you understand a few basic truths about the way in which people shop, you can reliably predict their choices before they even arrive at the decision-making process. Continue reading “The Psychology of Shopping – Infographic” »

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4 Fantastic Thinkers Who Helped to Shape Psychology

Sigmund Freud Picture

With a huge pool of famous, influential and simply brilliant individuals to pick from, it is very difficult to select only four persons who have left indelible marks on the science of psychology. It is with this in mind that honorable mention must be given to such ithinkers as Pavlov, Bandura, Zimbardo, etc. who are all major contributors to the field. However this article will focus on the incredible foundation-laying work of Sigmund Freud, Carl Rogers, B.F. Skinner, and Carl Jung. Continue reading “4 Fantastic Thinkers Who Helped to Shape Psychology” »

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