Category Archives: Food Psychology

Examining psychological factors that affect the way we perceive and consume food.

6 Ways Food Stores Can Save Money and Promote Healthy Eating

food psychology grocery shopping

One of the primary channels through which grocery stores lose money is via product spoilage. Let’s be honest, without the addition of various chemical preservatives (and goodness knows what else) fresh fruits and vegetables simply do not last as long as their processed and prepackaged counterparts. And as more fresh food spoils, the choices that health conscious consumers have in their food selection become more restricted. Clearly then, both food stores and food shoppers will benefit greatly if more fresh healthy food is available for sale each month. How can this be done? Consider these 6 ways: Continue reading

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What is Food Psychology?

girl eating pizza

Food psychology is the study of the mental processes behind how and why we eat. While we might think of food consumption primarily from a biological perspective, research has shown that our eating habits are significantly influenced by our perception of food as well as various other social and environmental stimuli. Continue reading

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Serving Size just as influential on Food Intake as Taste

portion size mattersEating fresh, tasty food can bring a measure of delight and satisfaction to just about anyone’s life. Eating is fun. And given a larger portion of whatever it is that we enjoy eating, we likely expect ourselves to consume more. That’s logical. That’s a no brainer. But how willing would you be to scarf down stale food that is over 2 weeks old? “Not very – that’s disgusting,” you might think. Well, think again. Continue reading

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