Category Archives: Food Psychology

Examining psychological factors that affect the way we perceive and consume food.

How to Influence Your Children to Make Healthier Fast Food Choices

children dressed as batman and robinPerhaps the only thing parents would prefer more than making healthy dietary choices for their children, is to have their children willingly make those beneficial decisions for themselves. Well, based on research conducted by food psychology expert Brian Wansink and colleagues, it seems that parents might be able to encourage their kids to do just that.

What would batman eat? It is a question that comic book artist Bob Kane and writer Bill Finger probably never had to answer in all the years since they first created the legendary caped crusader. Nevertheless, this is the key question in helping kids choose nutritious foods on their own. Continue reading

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7 Ways to Get Your Kids to Eat More Fruits and Vegetables

child eating fruit

The playful lure of unhealthy fast food restaurants and the financial restrictions of school lunch programs have made it absolutely essential that children eat nutritious food at home. But as any parent is well aware, this is much easier said than done. How can concerned parents help their kids to eat healthier foods? Check out these 7 clever tips: Continue reading

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6 Ways Food Stores Can Save Money and Promote Healthy Eating

food psychology grocery shopping

One of the primary channels through which grocery stores lose money is via product spoilage. Let’s be honest, without the addition of various chemical preservatives (and goodness knows what else) fresh fruits and vegetables simply do not last as long as their processed and prepackaged counterparts. And as more fresh food spoils, the choices that health conscious consumers have in their food selection become more restricted. Clearly then, both food stores and food shoppers will benefit greatly if more fresh healthy food is available for sale each month. How can this be done? Consider these 6 ways: Continue reading

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What is Food Psychology?

girl eating pizza

Food psychology is the study of the mental processes behind how and why we eat. While we might think of food consumption primarily from a biological perspective, research has shown that our eating habits are significantly influenced by our perception of food as well as various other social and environmental stimuli. Continue reading

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Serving Size just as influential on Food Intake as Taste

portion size mattersEating fresh, tasty food can bring a measure of delight and satisfaction to just about anyone’s life. Eating is fun. And given a larger portion of whatever it is that we enjoy eating, we likely expect ourselves to consume more. That’s logical. That’s a no brainer. But how willing would you be to scarf down stale food that is over 2 weeks old? “Not very – that’s disgusting,” you might think. Well, think again. Continue reading

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