Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.
- How do you persuade others? (forbes.com)
- The Society for Media Psychology & Technology (psychologytoday.com)
- How to Win Over Someone Who Doesn’t Like You (forbes.com)