Tag Archives: loss aversion

5 Psychological Principles to Remember When Shopping for Appliances

buy appliances online

Shopping for appliances isn’t always easy. Some people get nervous when they have to make a major purchase. Other individuals may feel overwhelmed when they think about the many options that are available to them. If you have to shop for new appliances for your kitchen, here are a few psychological principles that will help you get a bigger bang for your buck. Continue reading

TwitterPinterestShare

5 Psychological Reasons Gambling is so Addictive

addicted to gamblingGambling has become one of the most popular pastimes for people today. Whether it’s betting on your favourite football team, playing the slot machine at a local casino, or pulling the trigger in a risky round of Russian roulette, gambling never seems to lose its appeal. It’s easy to understand why people decide to take up gambling – who wouldn’t want to earn a few extra dollars without having to break a sweat? We could even explain why a person who has already hit the jackpot decides to play again; he’s likely riding on a high and obviously has a few extra bucks to spare. But how do we explain the behaviour of those persons who continue to gamble despite consistent losses? Continue reading

TwitterPinterestShare