Social Psychology is the study of individuals in the social context. It uses scientific methods to understand how people’s thoughts, feelings and behaviors are influenced by the actual, imagined or implied presence of other human beings.
It is interesting that the definition of Social Psychology specifically refers to the influences of the imagined or implied presence of other human beings. This highlights the fact that we are vulnerable to social influences even in the absence of other people. We might experience this phenomenon when we are listening to the radio, watching television, surfing the internet or even internalizing social norms. Continue reading