Tag Archives: color psychology

Color Psychology in Branding Design

color psychology

When it comes to marketing, few things are as critical as the color selection used. Solid and effective color choices can lead to stronger brand messaging, greater consumer engagement and motivate your customers to take action. The detrimental effects of poor color choices, however, can have significant negative impacts on your brand. Color choice can mean the difference between retaining prospective clients or turning them away searching for viable alternatives with the most aesthetically pleasing brand imagery that is more conducive to their sensibilities and confidence. Continue reading

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What Your Work Outfit Says About You

work psychology

Your wardrobe choices say a lot about you. Your dress preferences may convey social messages about your identity. For centuries, certain clothes were used to represent a specific tribe, culture, occupation, or even a status symbol. Today, your choice of clothing people may influence people to make judgments about your social rank and your spending habits. Continue reading

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How Selecting the Right Printing Options may Impact Human Psychology

psychology of colorToday, buying a new printer and a stack of printing paper is pretty straightforward. Likely, the only concerns a potential customer may have are related to product quality and whether or not purchasing said products is likely to result in cheap printing costs. However, the quality of your printer and your printing paper may actually have a profound effect on a person’s psychology. How is that possible? Consider these 4 ways mentioned below:

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The Business of Color Psychology – Infographic

How to grow your businessWhat would you do in order to improve the performance of your business? Would you invest all of your personal savings? Would you be willing to take out a massive loan?

Well, what if you could enhance brand recognition, improve customer feedback and increase sales without spending an arm and a leg? By simply taking advantage of the quirks of human psychology, such results are possible. The infographic below shows that by spending a bit more time on the colors used to market your brand, both you and your business can reap huge rewards. Continue reading

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