Category Archives: Cognitive Psychology

Articles on the acquisition, processing, and storing of information, and the exploration of internal mental states

The Business of Color Psychology – Infographic

How to grow your businessWhat would you do in order to improve the performance of your business? Would you invest all of your personal savings? Would you be willing to take out a massive loan?

Well, what if you could enhance brand recognition, improve customer feedback and increase sales without spending an arm and a leg? By simply taking advantage of the quirks of human psychology, such results are possible. The infographic below shows that by spending a bit more time on the colors used to market your brand, both you and your business can reap huge rewards. Continue reading “The Business of Color Psychology – Infographic” »

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The Effect of Beauty on Success and Self Confidence

woman looking into mirrorA brilliant young woman stares silently at her mirror. Unfazed, her reflection stares silently back. She takes a deep breath and dabs a few drops of freshly squeezed lemon juice onto her face – one of the many beauty tips recently read on howtoremovethat. Dark spots simply wouldn’t do for tomorrow’s job interview. Her belief is that it might be advantageous to appear as attractive as possible when she faces those potentially life changing questions. And as superficial as this might sound, she’s absolutely right.

Research conducted by Dr. Mikki Hebl of Rice University and Dr. Juan Madera of the University of Houston has highlighted the startling fact that persons with facial blemishes, birthmarks, scars or other facial disfigurements tend to receive lower ratings in their job interviews. Continue reading “The Effect of Beauty on Success and Self Confidence” »

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Understanding and Conquering Phobias

fearFor most of humankind’s journey through the ages, daily life was fraught with genuine perils and terror of the unknown. Thus, it’s only natural that we experience instinctively fearful reactions to certain stimuli in the modern world, even when such fear is irrational. Problems occur when an illogical fear becomes extreme and causes a change of general behavior. Such fears are known as phobias, and identifying their presence is the first step toward overcoming them. Continue reading “Understanding and Conquering Phobias” »

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Fantastic Learning Tips For Dyslexics

treating dyslexia

Imagine your frustration that your classmates have finished their tests and you are still struggling to understand the jumble of letters and words on the page. Dyslexic students cannot read efficiently or respond quickly to what they have read. People with dyslexia typically have average or above average intelligence but they labour to understand written text. According to the National Institute of Neurological Disorders and Stroke, there are several contributing factors that might lead to developing the learning disorder, including genetic makeup, brain injury, and others. Continue reading “Fantastic Learning Tips For Dyslexics” »

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