Category Archives: Cognitive Psychology

Articles on the acquisition, processing, and storing of information, and the exploration of internal mental states

The Business of Color Psychology – Infographic

How to grow your businessWhat would you do in order to improve the performance of your business? Would you invest all of your personal savings? Would you be willing to take out a massive loan?

Well, what if you could enhance brand recognition, improve customer feedback and increase sales without spending an arm and a leg? By simply taking advantage of the quirks of human psychology, such results are possible. The infographic below shows that by spending a bit more time on the colors used to market your brand, both you and your business can reap huge rewards. Continue reading


The Effect of Beauty on Success and Self Confidence

woman looking into mirrorA brilliant young woman stares silently at her mirror. Unfazed, her reflection stares silently back. She takes a deep breath and dabs a few drops of freshly squeezed lemon juice onto her face – one of the many beauty tips recently read on howtoremovethat. Dark spots simply wouldn’t do for tomorrow’s job interview. Her belief is that it might be advantageous to appear as attractive as possible when she faces those potentially life changing questions. And as superficial as this might sound, she’s absolutely right.

Research conducted by Dr. Mikki Hebl of Rice University and Dr. Juan Madera of the University of Houston has highlighted the startling fact that persons with facial blemishes, birthmarks, scars or other facial disfigurements tend to receive lower ratings in their job interviews. Continue reading