Category Archives: Cognitive Psychology

Articles on the acquisition, processing, and storing of information, and the exploration of internal mental states

The Psychology of Sound – Infographic

Most of us are very aware that sound can have a significant impact on our psychology. For good or bad, auditory stimuli can influence our mood, emotions, and thinking ability. Sound can alter our perception of the things around us, and affect our productivity at home, in school or in the workplace. But did you know that sound can also affect the taste of our food? Consider the fascinating infographic below for more information. Continue reading


The Business of Color Psychology – Infographic

How to grow your businessWhat would you do in order to improve the performance of your business? Would you invest all of your personal savings? Would you be willing to take out a massive loan?

Well, what if you could enhance brand recognition, improve customer feedback and increase sales without spending an arm and a leg? By simply taking advantage of the quirks of human psychology, such results are possible. The infographic below shows that by spending a bit more time on the colors used to market your brand, both you and your business can reap huge rewards. Continue reading