Tag Archives: escalation of expectations

Barry Schwartz: The Paradox of Choice (Video)

American psychologist Barry Schwartz makes the case that while having some choice is good; having too many options can promote paralysis and dissatisfaction. He argues that excessive, complicated choices can lead to regret and anticipated regret, opportunity costs, escalation of expectations and self-blame. Schwartz also discusses global economic problems and proposes income redistribution between societies with too many options and those with too few options, resulting in significant benefits for everyone.

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