Daniel Pink: The Surprising Science of Motivation

In a brilliant talk, Daniel Pink highlights the huge disparity between “what science knows and what business does.” He makes the case that bigger financial incentives can narrow focus, reduce creativity and are successful only when the goal of a particular task is straightforward and does not require cognitive skill. He contrasts this with the incredible results that intrinsic motivators can produce, and argues for a new business approach that focuses on autonomy, mastery and purpose.

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