My most unethical psychological experiment to date involved treating my accountant friend Greg to what is now considered to be an “alcopop.” With his back turned, I dashed some into a tot glass and palmed the rest to my not-so-glamorous assistant. I announced that this drink was aptly called a “Silver Bullet!” I went on to claim that the barman had made a passing remark about it being by far the strongest concoction in the house. As an aside, I kindly warned him that soon he might not able to walk and that perhaps it was a good idea to sip it slowly. The experiment was too successful and backfired terribly, as I was left to negotiate with a now slurring and inebriated birthday boy. Getting him home early was even harder. Continue reading →