Tag Archives: sensory perception

What is Synesthesia? (Video)

Synesthesia refers to the neurological condition where stimulation to one sensory modality is involuntarily and automatically perceived in other sensory or cognitive pathways. For example, some persons classified as synesthetes have reported that they are able to taste words or visualize colors when they hear certain sounds. In the video above we are introduced to Elizabeth Sulser, who is able to both see and taste music.

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Sexy Names Make Food Tastier

steamed fish plateCalling all cooks! Food psychologists have discovered a whole new ingredient which can add some extra zing to all your culinary creations! Research shows that using evocative and descriptive menu labels can actually improve a diner’s perception of a meal, provided the food was of reasonable quality. Continue reading

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