In this video Rory Sutherland talks about the importance of perspective in achieving success. He argues that big problems do not necessarily require big fixes and that by paying attention to the details, we can often find simpler, cheaper and better solutions.
Colors are everywhere. They play a large part in how individuals present themselves through their wardrobe, their homes, and their belongings. Studies have demonstrated how colors can grab and retain attention, provoke emotional responses, and influence a person’s attitude (Sable & Akcay, 2001). As a result, companies carefully select the colors they use on brands, logos, mascots, retail stores, advertisements, packaging, and even products themselves to influence their target market. Ultimately, marketers want you to create positive associations with their companies, and do so in part by acting on your strong psychological reactions to different colors. Continue reading →
It’s tough to quit smoking. Indeed, it’s a battle that millions of persons face each day as they attempt to take their first steps toward a longer, healthier lifestyle. Recent research has shown that not only is smoking dangerous, but nicotine can also potentially increase the likelihood of a person becoming addicted to other drugs (such as cocaine). In a landmark study reported at Neuroscience 2011, researchers at Columbia University demonstrated “the molecular mechanisms of nicotine as a gateway drug” able to affect gene expression and prime the body for further addiction (Sukel, 2012). Continue reading →