Tag Archives: group pressure

Social Conformity – The Elevator Experiment

A few days ago, the staff at WIP released an article on the power of group pressure and social conformity on the decisions we make on a daily basis. Today we examine the principles of the classic Asch conformity experiments in a new setting…inside an elevator.

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The Asch Conformity Experiments

Conformity refers to the practice of going along with prevailing social standards or attitudes. In the 1950’s, Solomon Asch conducted a series of experiments in which he studied the willingness of individual subjects to conform to group answers, even when those answers were obviously wrong. Continue reading

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