Tag Archives: business psychology

The Business of Color Psychology – Infographic

How to grow your businessWhat would you do in order to improve the performance of your business? Would you invest all of your personal savings? Would you be willing to take out a massive loan?

Well, what if you could enhance brand recognition, improve customer feedback and increase sales without spending an arm and a leg? By simply taking advantage of the quirks of human psychology, such results are possible. The infographic below shows that by spending a bit more time on the colors used to market your brand, both you and your business can reap huge rewards. Continue reading

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Using Simple Psychology to Increase Conversions – Infographic

home office

According to a recent report from business news giant Bloomberg, 8 out of every 10 new businesses fail within the first 18 months. Despite these somewhat depressing statistics, a survey of 1000 small business owners conducted by Deluxe Corp reveals that:

  • 86% of small business owners believe they can do anything they set their minds to
  • 77% of respondents prefer to try and fail than to never try at all
  • 89% believe that they are leaders Continue reading
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Business Psychology – The Psychology of Customer Loyalty

motivating your customers

Businesses crave customer loyalty as it brings consumers back to use their products or services again and again. Customer retention is a big deal across all industries with groups as divergent as J.D. Power & Associates, the U.S. Commerce Department and the Business Network International seeking to analyze it. Understanding the psychology of loyal customers can mean greater profits too, as less funds will be spent on advertising while more money can be diverted to the bottom line. Here are a few suggestions to incite this essential trait in your business clients. Continue reading

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10 Ingenious Anti-Smoking Campaigns

no smoking signIt’s tough to quit smoking. Indeed, it’s a battle that millions of persons face each day as they attempt to take their first steps toward a longer, healthier lifestyle. Recent research has shown that not only is smoking dangerous, but nicotine can also potentially increase the likelihood of a person becoming addicted to other drugs (such as cocaine). In a landmark study reported at Neuroscience 2011, researchers at Columbia University demonstrated “the molecular mechanisms of nicotine as a gateway drug” able to affect gene expression and prime the body for further addiction (Sukel, 2012). Continue reading

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