Tag Archives: advertising

Rory Sutherland: Sweat the Small Stuff (Video)

In this video Rory Sutherland talks about the importance of perspective in achieving success. He argues that big problems do not necessarily require big fixes and that by paying attention to the details, we can often find simpler, cheaper and better solutions.

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Effective Psychological Strategies Used in Advertising

Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.

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