In this video Rory Sutherland talks about the importance of perspective in achieving success. He argues that big problems do not necessarily require big fixes and that by paying attention to the details, we can often find simpler, cheaper and better solutions.
- Rory Sutherland: Perspective is everything (fungor.wordpress.com)
- Rory Sutherland: Life lessons from an ad man (ritholtz.com)
- The 15 Best Videos on Commerce and Entrepreneurship (lfb.org)