Tag Archives: walter mischel

Deferred Gratification – The Stanford Marshmallow Experiment

http://www.youtube.com/watch?v=6EjJsPylEOY

What’s so fascinating about eating a marshmallow? Quite a lot as it turns out. In 1972, Stanford University’s Walter Mischel conducted one of psychology’s classic behavioral experiments on deferred gratification. Deferred gratification refers to an individual’s ability to wait in order to achieve a desired object or outcome. Continue reading

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