Tag Archives: food psychology

5 Psychological Tricks to Eat Fewer Carbs Every Day 

psychology of dieting

Many people who are trying to lose weight count and track their macronutrients. Macronutrients (or macros) refer to the fats, carbs and proteins your body needs in order for you to grow and develop at a healthy rate. Your body needs a lot of macronutrients and a small amount of micronutrients (such as vitamins and minerals) for optimal function. The following article will explore five psychological tricks you can use to lose weight by eating fewer carbs every day. Continue reading

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Supermarket Psychology (Video)

Does supermarket design influence what we purchase? Watch as Peter Rowsthorne talks with Dr Paul Harrison from Deakin University, about some of the psychological strategies that food marketers employ. We learn that factors such as light, layout, music and placement all play key roles in our shopping experience.

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How to Influence Your Children to Make Healthier Fast Food Choices

children dressed as batman and robinPerhaps the only thing parents would prefer more than making healthy dietary choices for their children, is to have their children willingly make those beneficial decisions for themselves. Well, based on research conducted by food psychology expert Brian Wansink and colleagues, it seems that parents might be able to encourage their kids to do just that.

What would batman eat? It is a question that comic book artist Bob Kane and writer Bill Finger probably never had to answer in all the years since they first created the legendary caped crusader. Nevertheless, this is the key question in helping kids choose nutritious foods on their own. Continue reading

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6 Ways Food Stores Can Save Money and Promote Healthy Eating

food psychology grocery shopping

One of the primary channels through which grocery stores lose money is via product spoilage. Let’s be honest, without the addition of various chemical preservatives (and goodness knows what else) fresh fruits and vegetables simply do not last as long as their processed and prepackaged counterparts. And as more fresh food spoils, the choices that health conscious consumers have in their food selection become more restricted. Clearly then, both food stores and food shoppers will benefit greatly if more fresh healthy food is available for sale each month. How can this be done? Consider these 6 ways: Continue reading

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What is Food Psychology?

girl eating pizza

Food psychology is the study of the mental processes behind how and why we eat. While we might think of food consumption primarily from a biological perspective, research has shown that our eating habits are significantly influenced by our perception of food as well as various other social and environmental stimuli. Continue reading

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