Category Archives: Food Psychology

Examining psychological factors that affect the way we perceive and consume food.

Supermarket Psychology (Video)

Does supermarket design influence what we purchase? Watch as Peter Rowsthorne talks with Dr Paul Harrison from Deakin University, about some of the psychological strategies that food marketers employ. We learn that factors such as light, layout, music and placement all play key roles in our shopping experience.

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Can Food Be Male or Female?

food gender associations

Is your lunch male or female? Odd question to ask isn’t it? But odd as it might seem, western culture does show strong associations between gender and food. We live in a world where ladies are expected to eat either fruit or vegetable salads while manly men consume red meat. And it is not difficult to see why we have these perceptions; meat, as a product of the hunt, has been associated with strength and power for ages — two features usually linked with masculinity. In fact, so prominent is the meat-male linkage that researchers Paul Rozin, Julia M. Hormes, Myles S. Faith and Brian Wansink carried out a series of experiments to investigate it. Continue reading “Can Food Be Male or Female?” »

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How to Influence Your Children to Make Healthier Fast Food Choices

children dressed as batman and robinPerhaps the only thing parents would prefer more than making healthy dietary choices for their children, is to have their children willingly make those beneficial decisions for themselves. Well, based on research conducted by food psychology expert Brian Wansink and colleagues, it seems that parents might be able to encourage their kids to do just that.

What would batman eat? It is a question that comic book artist Bob Kane and writer Bill Finger probably never had to answer in all the years since they first created the legendary caped crusader. Nevertheless, this is the key question in helping kids choose nutritious foods on their own. Continue reading “How to Influence Your Children to Make Healthier Fast Food Choices” »

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7 Ways to Get Your Kids to Eat More Fruits and Vegetables

child eating fruit

The playful lure of unhealthy fast food restaurants and the financial restrictions of school lunch programs have made it absolutely essential that children eat nutritious food at home. But as any parent is well aware, this is much easier said than done. How can concerned parents help their kids to eat healthier foods? Check out these 7 clever tips: Continue reading “7 Ways to Get Your Kids to Eat More Fruits and Vegetables” »

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